A
new all time record for Spanish tourism
The primary object of the internationally
recognised Swiss Hotel Management School "Les Roches"
Marbella is to prepare qualified Managers for the International
Hospitality Industry of the 21st Century – one of the most
professional fields with the greatest future global potential.
Established
since 1995 in the unique environment of the Costa del Sol, one of
the main Spanish tourist destinations, Les Roches Marbella constitutes
a magnificent source of well-trained professionals for the Hotel
Industry. Its teaching philosophy is geared towards offering top
quality service and thus offer a value added to the current Spanish
tourism offer. The massive exodus of (beach) seaside leisure tourist
destinations of the past has now been left behind, when quality
was replaced by quantity. Today, this sector has great vision and
future potential for a high quality oriented tourism base and therefore,
exists a wider offer geared to those new and demanding markets.
Nowadays, the primary aim of Travel and Tourism
entrepreneurs is ultimate customer satisfaction. In this sector,
more than in any other, the customers’ loyalty and quality
assurance will determine the success and prosperity of the business.
However, it is impossible to acquire the right level of customer
satisfaction in an environment where employee satisfaction is low;
Les Roches Marbella stresses the vital role of Human Resources Management
in the achievement of future business objectives.
A well-trained professional with the capacity of
executing the various and diverse responsibilities encountered by
a Hotel Manager in this sector, as well as the proficiency in the
most dominant foreign languages, will guarantee the satisfaction
of even the most exigent of customers.
Thus, hotel management schools and the most experienced
hotel managers agree on the advantages that a complete and comprehensive
education have on individuals entering this field as means of ensuring
the continuity and success of their businesses.
The change in the business mentality experienced
in thelast recent years has promoted the growth of the Spanish tourism
sector. A noticeable growth trend, not only because of the increasing
number of tourists who choose our country as their vacation destination,
but also because of the increasing number of destinations available
and the level of professionalism offered in the hotel sector. Last
year we observed an increase in the number of tourists visiting
Spain (56,178,000 visitors) during the first nine months. More than
half of those who chose Spain as their vacation destination travelled
to our country during the summer season (June – September).
During these four months, the number of visiting tourists registered
surpassed those of the previous exercise by 9.6%
Please visit: www.lesroches.es
Author: Les Roches Marbella
This article first appeared in Studying Abroad magazine
1999
