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Learn
a language
get a job
Recent
reports have revealed that he UK has Europe's biggest concentration
of telephone call centres. The reasons for this are a complex mix
of the uneven international progress in the telecommunication industry
and the benefits of the UK business environment, but include the
range of skills and expertise - including languages - found in the
UK workforce.
By
looking in more detail at the growth of call centre operations,
it is possible to build a picture of the likely impact of language
skills on employment opportunities more generally in the UK.
Datamonitor
has issued a report, according to Andrew Fraser of the Invest in
Britain Bureau, which claims that the UK's position as the largest
provider of call centres will remain unchallenged for the foreseeable
future.
One
of the latest organisations to invest is the Halifax Group, which
is establishing a centre to create 1,500 jobs in Northern Ireland,
and this is in addition to two it already runs in Yorkshire. With
its total commitment to training, this large banking company illustrates
the sort of employment opportunities which are arising.
It has been claimed that there are over 5,000 call centres in the
UK, if you include those in-house, all offering highly professional
services. For instance, the international airline Delta has stated
that its west London centre handles 1.2 million calls a year, in
ten languages, whilst other world companies are constantly expanding
in the field and looking for competent foreign language speakers.
Delta
is not alone in setting up operations in London, with Air France
among other recent arrivals. There have been several references
recently to the fact that in London alone there are 275 spoken languages,
with 33 ethnic communities. Add this to the increasing international
mix of the labour force and you have one of the main reasons for
these companies choosing to settle in London.
Indeed,
London First, the organisation responsible for attracting inward
investment to capital, has argued that it is precisely because employers
can find multilingual skills in London that many of them will relocate
there.
On
the other hand, Gateway computers have established a call centre
employing 800 people in Dublin.
However, it has experienced difficulties in finding sufficient staff
able to speak the required languages and this has meant an overseas
recruitment drive to fill nearly one third of vacancies.
IBM
UK Ltd has a similar tale to tell. They located their international
technical support call centre in Greenock in Scotland, With the
intention of building their workforce from the local population.
However, they, too, have had to employ a majority of people from
overseas, not because of a lack of technical capability, but because
of a shortage of foreign language skill in the local community.
IBM
has responded by signing up to the language NTO certificate of commitment
scheme, which confirms their dedication to improving the foreign
language competence of their employees and to basing this training
on the National Language Standards.
However,
the message from all these companies is clear: English is a world
language of undoubted importance in any job which has an international
dimension. But it does not follow that the mono-linguistic English
speaker is winning the employment race. Those people with more than
one language have demonstrably increased chances in some fact has
not gone unnoticed and there appears to be a growing interest in
learning foreign languages.
Unlike
several of our national competitors, language competence is not
yet officially recognised in the UK, for example, as a key graduate
skill; but unofficially, there is plenty of evidence that the tide
has turned and with good reason.
Figures
for 1998 language graduates put their unemployment rate at graduation
(4.5%) below the national average for graduates have one of the
lowest unemployment rates of any subject: 4.2% for German, 4.3%
for French, compared with 6% for business administration and 7.5%
for media studies (source HESA 1999).
Graduates
with language skills in their portfolio, are finding that employers
in the major sectors have increase in job vacancies notified to
them which specify a preference for out of the 1998 UK language
graduates who went straight into employment, 26.9% were in business
services, 12.7% in manufacturing, 11.6% in wholesale/retail sales,
and 10.4% in banking and finance.
UK
firms with offices abroad or with international trading patterns
are clear importance. Equally, companies from outside the UK who
locate here are expecting UK employees to be able to operate in
the language of the parent company. A new French sportswear company,
Decathlon, insists that to speak French or demonstrate a willingness
to learn.
So
the message is clear - learn another language and get a job!
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