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MSc Service Management and Design
WMG Manufacturing Centre
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Course Summary
- Type: Postgraduate Masters
- Location: Coventry, UK
- Duration: 12 Months
- Deadline: Ongoing
Course Description
Location:WMG (Warwick Manufacturing Group)
University of Warwick
Coventry
CV4 7AL, UK
Study Mode: Full Time
Fees:
Home/EU: £10,500
International: £19,400
Course Description:
Service is at the heart of a new business paradigm that assumes co-creation of value across a network of suppliers. Many businesses have been driven to reinvent themselves to meet global challenges as they change their business model for commercial advantage. This transition requires strong leadership that blends multidisciplinary expertise and specialism.
The course is suitable for those wishing to work as leaders and managers in service based industries. You will learn the systems and techniques used within management within managing service industries and creation of value in the business across suppliers within the industry and within industry processes.
Learning Outcomes:
It is expected that through a combination of both practice and academic rigour, students studying the MSc in Service Management and Design will develop the skills and knowledge to be able to:
- Through understanding customer needs, be able to manage business performance through the development of personal awareness/capabilities for managing services.
- Understand the importance of experience and value to all stakeholders and be able to create a stakeholder map and use it to inform service design/redesign.
- Develop awareness of excellence in service from a variety of sectors from across the globe.
- Understand the lifecycle of service systems and have a working knowledge of tools, techniques and trends for service design and management.
- Understanding the principles of selling services and the implications on structuring a service organisation.
- Have gained the theoretical knowledge to understand and explain the emergent behaviour of systems and recognise the importance of data, process control and measures to drive the right behaviour.
- Appreciate costing techniques and the implications of networks of value and lifecycle cost models to make the right decisions.
- Have awareness of information systems and enabling technologies for service.
The course is modular - each student takes a combination of core and elective modules. 10 modules are studied and assessed in total. Modules consist of nominally 40 hours directed tuition in the form of lectures, seminars, group work, presentations, case studies and e-learning. This is covered in a full-emersion, intensive week.
Modules are assessed by Post Module Assignment - this is typically a further 40 -60 hours of work.
The taught modules account for 50% of the Master's degree. A major individual research project, submitted in the form of a dissertation accounts for the other 50%. This should take approximately 900 hours of study time. An oral examination is held upon completion.
The core modules for the MSc Service Management and Design are:
- Service Design and Delivery
- Business Model Development
- Service Support Technologies
- Innovation Strategy
- Reputation Management and Sales
- People Management in Service Industries
- Financial Analysis and Control Systems
- Project Planning, Management and Control
- Leading Change
Course Information URL: go.warwick.ac.uk/wmgmasters/courses/smd/
