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Course Summary

Course Description

Program supported by Leo Burnett and Fiat Group as well as the Italy Chapter of the International Advertising Association.

Taught by academics of extensive international experience and highly qualified executives and professionals from companies such as Parmalat, Henkel, Leo Burnett and Coca Cola.

Program training is centred on the most current and significant strategic and operational issues of corporate communication in all its business configurations.

Students gain 360? business communication knowledge and may be employed by any company or agency to carry out tasks related to strategic and operational management of all areas of communication.

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