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MSc in Marketing
ALBA Graduate Business School at The American College of Greece
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Course Summary
- Type: MSc
- Location: Athens, Greece
- Duration: 12 Months
- Deadline: May
Course Description
The program offers three unique integrative courses that differentiate it from any other MSc in Marketing degree in the market:1) The Marketing Engineering course involves computer assisted marketing analysis and planning. Students work with marketing data and information in order to improve the efficiency and effectiveness of marketing decisions.
2) The Marketing Metrics course introduces students to the importance of marketing accountability, describes in detail the meaning and analytical working of key marketing performance measure, and presents students with a roadmap for selecting the appropriate marketing measures given specific marketing-related decisions.
3)The Consultancy Project engages students with an actual marketing consulting project with a client organization where students are not only faced with concrete marketing challenges but they are also immersed in the real world work context.
TUITION FEES: 12500 Euro – International students are eligible for scholarship up to 100% on accommodation and up to 40% on tuition fees
