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Course Summary

Course Description

Students do not require an academic background in business or management to be eligible to study for this degree.
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Programme structure
Foundations of Modern Management (Management conversion course taught during induction week only)
 
Core courses
Marketing - A Critical Introduction
Measurement & Metrics for Marketing
Brands and Branding
Marketing and Consumer Research – Contemporary Issues
Methodology and Qualitative Research Methods
Quantitative Methods for Graduates (Marketing)
Dissertation
 
Elective courses
Sports Marketing
Marketing Ethics
Arts Marketing
Services Marketing
Digital Media Marketing
Marketing Across Cultures
Not-For-Profit and Public Sector Marketing
Marketing Communications
Business to Business Marketing
 
This is a distinctive, research-led programme, which draws upon our academics’ expertise in cutting-edge consumer and culture industry research. We will provide you with an in-depth and critical understanding of a world increasingly defined by a culture of consumerism and the role played by marketing activities in building strong customer relationships and business opportunities.
 
This programme is best suited to students who have a keen interest in developing an intellectual understanding of the theories underpinning marketing concepts and processes.  By the end of the programme students should have developed a sound knowledge and understanding of the contemporary issues relating to marketing, consumers and culture.

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