Tourism and Events Management MSc

Course Summary

• Type: MSc
• Location: London, UK
• Duration: 1 year
• Deadline: September

Course Description

The Tourism & Events Management Masters (MSc) offers a unique approach in terms of combining classroom contact with a wide range of practical, field-based opportunities centred mostly on London as a destination of choice for both business and leisure travellers from around the world.

Situated only 25 minutes from central London by train, Kingston Business School's Tourism & Events Management MSc programme takes advantage of our proximity to a wide range of internationally recognised attractions and events and their corporate brands in order to give students access to the tourism and events industry at three levels:

• Phantom shopping to provide a front office appraisal of the customers' experience.
• Back office access to managers in order to gain first-hand insight into problem solving, the challenges specific to that brand's management and successful solutions to those challenges.
• Short internships for project-based work on site with a specific organisation, providing opportunities for activity-led learning.

In addition to this experiential focus, the Kingston Tourism & Events Management MSc will also be structured on two other themes:

• An ethics theme will comprehensively explore current issues such as:
  • responsible management and stakeholder management;
  • corporate social responsibility; and
  • ecological concerns and sustainability.
• A digital theme will comprehensively explore topics such as:
  • networks;
  • social media; and
  • digital strategies.

What will you study?

Examples of tourism and events sectors and brands for study both in the classroom and/or in the field may be drawn from a wide array of possible organisations including, for example:

• Sport – soccer, rugby football and cricket.
• Heritage – the Royal Palaces, the National Trust and architecture.
• Culture – museums, art galleries and exhibitions.
• Arts – historic theatres (the Globe and Rose), the Royal Opera House and the Royal Ballet, and the West End.
• Attractions – Madame Tussauds, Thorpe Park and the London Eye.
• Retail – Harrods, Hamleys and Fortnum & Mason.
• Travel and accommodation – Gatwick airport, British Rail and hotels.
• Destinations – international (Indonesia), in country (Cornwall) and place (London). 
• Events – rock festivals, Olympics etc.