Event Management BA (Hons)

Course Summary

• Type: BA (Hons)
• Location: Hertfordshire
• Duration: 3 Years
• Deadline: Ongoing

Course Description

This is a new course designed to give you the knowledge, skills and expertise necessary to enter a career in event management.

The events industry has grown rapidly in the last decade, and the value of events as an 'experience' is increasingly recognised in a variety of industry settings, from the arts, heritage, music, fashion, film and theatre to sports and tourism, and both nationally and internationally. Indeed, the industry is seen by many destinations as of considerable importance economically, to which events, such as the Edinburgh Festival, Glastonbury, the Olympics and World Cup bear testimony.

The course provides you with the industry knowledge and skills to work successfully in event management. In particular, it enables you to focus through a live project on a particular area of interest.

It also utilises guest speakers and field visits to enrich the learning experience. We have good links with the industry, and event managers in the areas or sport, tourism, arts and theatre are frequent guest speakers.

The first year gives you a business underpinning, insights into the industry and public relations, and relevant skills, such as working with media, and managing hospitality services.

The second year builds upon this foundation, and includes legal aspects, entrepreneurship, and managing people, customers and the media.

The final year takes a strategic approach, looking particularly at managing risk and uncertainty and managing media and communications.

To further enhance your job prospects in such an international industry, we also offer you the opportunity to take a language.

Between the second and final years, you can elect to take an optional work placement in the events industry, or you can study abroad, and possibly work abroad, giving your degree a truly international perspective.