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Food and Flower Management
Fontys International Business School
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Course Summary
- Type: BBA
- Location: Venlo, The Netherlands
- Duration: 4 Years
- Deadline: 13--2-15-0
Course Description
Delicious tomatoes on the vine, healthy nutritious salads, a rich variety of colourful flowers and plants, new sustainable ways of poultry and meat production, … On a daily basis, the innovative and diverse agribusiness region between the river Rhine and Maas in the Netherlands and Germany is busy pleasing the growing demands of the dynamic market in Europe and abroad.To find all these food and flower products in today’s supermarkets is regarded as absolutely normal. But how do they find their way to the shopping baskets of the consumers? How are they produced, packed, traded, transported and sold? Who ‘develops’ new food concepts? And, very important, how is it guaranteed that everything is good and healthy and ‘value for money’? All these questions and many more, have to be answered by professionals in the world of food & flowers.
The market
The ‘world’ of food & flowers covers all the primary production of fresh food in all thinkable domains: from meat over dairy, mushrooms and nuts to all kinds of fruits and vegetables. The ‘flower’ part is endless: flowers, plants, trees, garden products, etc. Besides production also the first steps of processing of the primary products are part of our world of food & flowers. But don’t forget the entire surrounding environment of suppliers, consultants, and logistical service providers etc., who form an integral part in this dynamic field of business. Yes, it deals with products and services, but bottom-line it always concerns people. People who see it as their challenge to fulfil the true needs of the consumers all around the globe: healthy and safe food and a nice and personal decorated ‘living space’.Content of the programme
Combining Marketing and Logistics, Food & Flower Management is a route of the study courses International Marketing and Logistics Management. During the first year, students of both directions are fully combining their study. After the first year, they have to choose between specialising in ‘food and agro-marketing’ or ‘food and agro-logistics’.Marketing is focusing on the entire process of research, analysis, strategic planning and marketing & sales execution within the manifold organisations active in the agribusiness. Internal production logistics, the whole packaging process, the transport and distribution challenges and all the aspects of the entire supply chain form the main topics in the logistical variation of Food & Flower Management.
Clearly in both variants, the courses are enhanced with business economics, social and communications skills, management skills and other valuable and necessary competences in order to be successful as a ‘food & flower manager’.
