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Course Summary

Course Description

Inter-Cultural Communication with Business Management is a three-year degree programme designed for EU and International students who are particularly interested in developing expertise in the two interrelated areas of cross-cultural communication and business management, and in aspects of translation studies. It is taught jointly by the Norwich Business School and by the School of Language and Communication Studies.

In a globalised world where economies are interdependent, cross-cultural awareness is crucial. International businesses generally have a highly diverse workforce in terms of nationality and cultural background and face challenges from differences in language, values, belief systems, business ethics, business practices, behaviour, etiquette, and expectations. The enlargement of the EU and the world economy are not only creating new markets but also generating an awareness of a range of issues relating to language mediation in international business. For EU or International students, studying foundation Business Management in the context of a British university is the best way to develop insights into business practices in a different culture. On the other hand, cross-cultural work on translation and language issues will develop your sensitivity to cross-cultural transfer. As a graduate of this programme, you will be able to operate more effectively in international business because of your enhanced awareness of cross-cultural communication issues.

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