Course Summary

Course Description

Marketing focuses on the creation and maintenance of exchange relationships. This focus includes issues related to branding, research, advertising, selling, and developing products. Individuals who excel in marketing are creative types who sharpen their skills related to speaking, listening, writing, and critical thinking.
The Marketing major at Otterbein is designed to prepare you for careers in advertising, sales, brand management, retail management, advertising, generalist marketing positions, and graduate study.
Course selection within the major include Principles of Marketing, Advertising and Promotion, Research in Behavioral Theories, Marketing Strategy, and a variety of electives directed at meeting your personal goals. The curriculum remains flexible enough for you to minor or major in another business discipline, such as International Business.

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