Course Summary

Course Description


Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. The Marketing program teaches students how to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting and distributing goods and services. Because of its critical role in the success of a business, marketing represents a promising career path to top management positions.

Students in the Marketing program can specialize in one of five areas within the field of marketing by concentrating their electives in their area of interest:

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