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Marketing
Cleveland State University
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Course Summary
- Type: BBA
- Location: Cleveland, Ohio
- Duration: 4 Years
- Deadline: Ongoing
Course Description
Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. The Marketing program teaches students how to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting and distributing goods and services. Because of its critical role in the success of a business, marketing represents a promising career path to top management positions.
Specialization:
Students in the Marketing program can specialize in one of five areas within the field of marketing by concentrating their electives in their area of interest:
- Marketing Communications
- Consumer Marketing
- Business-to-Business Marketing
- International Marketing
- Marketing Research
