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Course Summary

Course Description

 

Marketing is a visible cultural phenomenon and an indispensable business activity for profit and nonprofit organizations worldwide. The Marketing program teaches students how to generate revenue for a firm by identifying customer needs and responding to them creatively and profitably by developing, pricing, promoting and distributing goods and services. Because of its critical role in the success of a business, marketing represents a promising career path to top management positions.

Specialization:
Students in the Marketing program can specialize in one of five areas within the field of marketing by concentrating their electives in their area of interest:

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