Marketing

Course Summary

• Type: BComm
• Location: Toronto
• Duration: 4 Years
• Deadline: Ongoing

Course Description

Humber's Bachelor of Commerce – Marketing degree program is a four-year business degree that provides knowledge of both business and marketing. Introductory courses such as marketing, accounting, economics and law provide a fundamental understanding of traditional business functions and their supporting processes. In years three and four, you'll specialize in marketing theories and methods.

The project-based curriculum provides students with opportunities to take marketing campaigns from idea to execution. A senior-level business project in the last year of the program allows you to problem solve in a real-world, team-based environment. As you develop your business/marketing strategies, you'll be required to assess traditional and new approaches to solving your issue, evaluate the strengths and limitations of each approach, gather and synthesize research data, and make appropriate decisions. All projects integrate material covered in class. The curriculum consists of general business courses, which present the common body of business knowledge, specialized courses that present the core finance body of knowledge, and a strong breadth component. Overall, the program emphasizes critical thinking, analytical skills, communications and leadership.