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Course Summary

Course Description

Humber’s Creative Advertising degree program is unique in providing creative education for writers, future account executives and art directors, allowing them to work together in creative teams to produce the best of contemporary advertising. As well, students design real-world solutions for clients of the AdCentre, our on-campus agency.

Our faculty is composed of industry professionals and respected teachers from varied fields of academia. They teach the creative aspects of advertising through hands-on studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics and literature to enrich and extend the understanding of advertising concepts and applications. Students develop and hone their advanced skills using state-of-the-art equipment in our multiple computer labs and digital classrooms.

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