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Course Summary

Course Description

The MSc Marketing degree offered by Norwich Business School has been designed to provide an advanced programme of study relating to marketing. It exposes students to the interrelated functions of management then allows them to consider the implications of specialist marketing approaches.

The overall aim of the programme is to develop the next generation of marketing managers who can thrive in dynamic and complex business environments. It provides for the intellectual development of the student to enable him or her to function effectively, within a wide range of business sectors, by enhancing and developing a stronger marketing perspective among general management skills and knowledge. This degree is designed to meet the needs of graduates who have not previously specialised in management, or who have studied the subject in a non-UK context.

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