Course Summary

Course Description

Sports marketing is a growing field that presents a wide range of career opportunities. The Becker College sports marketing specialization program teaches the fundamentals of marketing in the digital age, with an emphasis on communications and social media. Courses offer perspective on current marketing practices and how they are specifically applied to sports. The program provides a base for those who wish to directly enter the sports marketing field, or who wish to pursue careers sports-oriented careers in law, research, and corporate management.


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