- Type: BA
- Location: Kansas City Art Institute Main Campus
- Duration: 4 Years
- Deadline: 1st Feb/Nov
The graphic design department goes beyond the traditional division between web and print design to give students a cross-media skill set that adapts to context, audience and participant input. Our rigorous approach to audience research, theory and conceptual problem-solving will help to position you as a thought leader in your chosen field. Our students are exposed to professional practices, concepts and skills required to build rewarding careers.
As students move through the program sequence they enhance their visual, artistic and technical skills, develop habits of professionalism and collaboration, sharpen their written and spoken communication abilities, participate in internships and build their portfolio in preparation for starting their careers. Students choose internships that provide quality professional experience in real-world settings. Students master a wide range of applications including InDesign, Photoshop, Illustrator, Dreamweaver and Flash. Software knowledge is balanced with essential hand skills such as drawing, painting, collage, model-making and experimental processes.
A thorough grounding in typography is provided by a four-semester sequence in the core curriculum. Type is investigated from micro to macro through classic and experimental typography, complex typographic systems and letterpress experiences. Image-making skills are developed in a range of digital and hand processes, from photographic to non-traditional tools. Interactive electronic media are incrementally and fluidly integrated into all courses, and an upper-level three-course sequence focuses on sound, motion, narrative, multimedia and information architecture.