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Business Administration in Marketing
Lincoln University College
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Course Summary
- Type: BSc (Hons)
- Location: Malaysia
- Duration: 4 Years
- Deadline: Ongoing
Course Description
Graduates with Bachelor of Business Administration in Marketing will be able to apply various marketing concepts, consumer behavior knowledge and marketing communications to optimize the exchange of value. Graduates will acquire knowledge about the business processes, strategic positioning, product life cycle and branding. Graduates will also be prepared to enroll for one of the most diverse disciplines and be able to identify, anticipate and satisfy consumer needs as well as desires.
