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Course Summary

Course Description

The Department of Management, Marketing, and Logistics is dedicated to educating and serving its students, the University, and the business community through quality teaching, significant research, and community involvement.  The marketing faculty is committed to the development of each student as a knowledgeable, ethical, and confident graduate, prepared for leadership through excellence in his or her educational experience.
Marketing directs the economy’s flow of ideas, goods, and services from producers to consumers, satisfying needs and wants through exchange processes.  Marketing involves planning, implementing, and controlling the conception of goods and services, their pricing, promotion, and distribution as an integrated effort to meet the goals of the enterprise.  Marketing is a dynamic field, affected by changes in the business environment and increasingly reliant on technology in all aspects of decision making.  Marketing faculty strive to provide a broad-based and comprehensive program with courses that reflect current issues and applications.
Career opportunities in marketing include product/brand management, marketing research, personal selling, sales management, advertising, sales promotion, sales/marketing analysis, customer relationship management, and e-commerce.  There are expanding opportunities in service industries and non-profit organizations.  Essential for success in any of these areas are persuasive skills of communication, creative and analytical skills for developing a market plan, confidence with a variety of technology applications, and cultivating the ability to adapt to a changing environment while working to satisfy the needs of consumers.

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