Course Summary

Course Description

Marketing is vital to all organizations and individuals, from global corporations to small businesses, from CEOs to proprietors of small retail stores, from global manufacturing operations to a new "high tech" startup. Nearly one-third of the civilian work force in the United States is employed in jobs related to marketing. Marketing offers a variety of interesting and challenging career opportunities, such as marketing / product management, professional selling, retailing, advertising, e-business, marketing research, sport marketing, procurement, distribution and logistics, and public relations.

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