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Marketing Management
University of Central Lancashire (UCLan)
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Course Summary
- Type: BA (Hons)
- Location: Preston, Lancashire
- Duration: 3 Years FT, 5 Years PT
- Deadline: Ongoing
Course Description
The advantage of our BA(Hons) Marketing Management course is that it allows you to specialise in key areas and provides you with a specific set of knowledge and skills for the workplace, which we start in Year 1. You can choose to study Fashion, Digital Media, Public Relations, Advertising and Marketing Communications alongside the marketing management aspect of the courseAt UCLan Marketing Management provides students with world-class teaching and practical activities designed to prepare graduates for a career in industry. Built within the programme is a strong emphasis on employability and lectures and seminars are regularly delivered by external industry experts. Students are guaranteed work experience throughout the course and can transfer onto sandwich route by completing an optional 48 week placement in industry.
Studying Marketing Management you will learn how to analyse and solve marketing problems and gain an understanding of the customer, the business itself and the brand. You need to be a good communicator, both in writing reports and in giving presentations, this is a key strength developed in the course. Underpinning all this you will learn about the key theories, so that you will know why you are doing it
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