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Course Summary

Course Description

Clear, powerful and concise communication is vital in today’s technology-driven world. As new avenues for communication emerge, it is paramount practitioners thoroughly understand both quantitative and qualitative communication methodologies as this will prepare them for success. Purdue University’s online M.S. in Communication program builds upon your critical-thinking and strategic communication skills, empowering you to amplify your messaging strategy across international, national and local platforms.

The online M.S. in Communication at Purdue University requires 30 credit hours and readies graduates to:

  • Apply strategies based on concepts and theories to solve organizational problems
  • Develop brands and images for organizations
  • Communicate with investors and influence decision-making
  • Leverage communication to international, national and local audiences
  • Build and manage relationships through social media and other emerging technologies

This program is fully online and is intended to be completed from your existing location. No campus visits are required and the program does not support visa applications.

Courses

Core Courses (18 credit hours)

  • COM 60111 - Seminar in Strategic Communication (3 credits)
  • COM 60211 - Seminar in Global Strategic Communication (3 credits)
  • COM 60311 - Seminar in Crisis Communication(3 credits)
  • COM 60411 - Seminar in Communication Research Methods(3 credits)
  • COM 61011 - Strategic Communication and Ethics(3 credits)
  • COM 62111 - Strategic Communication and Social Media(3 credits)

Elective Courses (a total of 12 credit hours)

  • COM 60511 - Strategic Communication & Professional Writing(3 credits)
  • COM 60611 - Seminar in Financial & Investor Relations (3 credits)
  • COM 60711 - Strategic Communication and Fundraising(3 credits)
  • COM 60811 - Leadership & Global Strategic Communication(3 credits)
  • COM 60911 - Strategic Public Relations(3 credits)
  • COM 62411 - Focus Groups & Interviewing for Strategic Communication(3 credits)
  • COM 62511 - Survey Design, Analysis, and Reporting for Strategic Communication(3 credits)

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