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Course Summary

Course Description

The Brand Creation and Management concentration encompasses those processes, tactics, and tools that businesses utilize through various stages of growth from the general manager’s perspective. From ideation to start up, from domestic to international, from market follower to market leader, students learn effective brand management through a rigorous academic and practical approach.

Career Possibilities

  • Entrepreneur
  • Brand Manager
  • Product Manager
  • Chief Marketing Officer
  • Executive Director of a Non-Profit

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