Course Summary

Course Description

<span style="&quot;color:" rgb(0,="" 0,="" 0);="" font-family:="" 'lucida="" grande',="" sans="" unicode',="" helvetica,="" arial,="" sans-serif;="" font-size:="" 13px;="" line-height:="" 19px;&quot;="">The Bachelor of Science in Marketing degree gives students strategic insight into one of the most vital components of modern business. Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion. Marketing is both a social and managerial process. It is how individuals and groups obtain what they want through creating, offering, and exchanging products of value with others. By definition, "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services, and ideas to create exchanges with target groups that satisfy customer and organizational objectives."

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