MSc Marketing & Communication (PRIMA) - Athens University of Economics and Business

Athens University of Economics and Business
Stepping into a Bright Career in Global Business
As a graduate, you already know the value of higher education. If you are ready to build on that foundation and start up your own business or step into a bright career in global business, there are many reasons to choose PRIMA.

PRIMA advances students' knowledge and expertise in marketing theory and practice and prepares them for the global marketplace by taking them across borders and cultures. The goal of the program is to foster innovative entrepreneurs and develop managers capable of leadership responsibilities in today's complex and dynamic global environment.
The Acropolis in Athens
  • A program designed to respond to the challenges of today’s highly competitive global business setting
  • Leading academics that masterfully combine cutting-edge research with teaching excellence
  • Top practitioners as guest speakers that share with students their expertise and “hands-on” knowledge
  • Small class size provides students the opportunity to interact with the marketing professionals and  participate in group discussions
  • A multicultural environment with students of different nationalities and visiting faculty from several universities
  • Company visits and cooperation with national and international firms
  • Attending students may participate in the Erasmus Students Exchange Program and the Erasmus Internship Program abroad
The program is taught in English.
Course Structure
The program includes 8 core and 2 elective courses, a number of workshops and seminars and a dissertation (academic or field study project).
PRIMA has a reputation for delivering high quality research and teaching within a supportive learning environment. Our faculty members are recognized for their excellence in research, teaching and their close connections with business. They publish in top academic journals, present at international conferences, provide consulting for various organizations and are often quoted in the media.
Employment Prospects
The curriculum offers a balanced academic and "hands on" program of study, imparting knowledge and skills of direct relevance to the workplace.PRIMA graduates have excellent employment prospects both in land and abroad. Some students work immediately after graduation by either setting up their own business or expanding their existing establishment, others decide to pursue their studies further at the doctoral level, while most pursue a career in leading Greek and multinational companies or consultancy firms
Campus building at Athens University of Economics and Business
Athens University of Economics and Business
AUEB is the oldest and most distinguished Business School in Greece. AUEB offers an exceptional educational opportunity that brings together challenges from the European Union, the fast developing Balkan countries, and the Middle East. Combining tradition with innovation and research with application, AUEB enjoys an outstanding reputation stemming from the high level of teaching it offers and the provision of modern and international academic programs,such as PRIMA.
Contact Us
47A Evelpidon& 33 Lefkados Str. Athens, 113 62 Greece
Secretariat: 7th floor, office #706
Tel. +30 210 8203665 | Fax. +30 210 8203607
Hellenic Government Scholarships
Hellenic Government scholarships to foreign nationals for graduate studies in Greece, in the academic year 2015-16.Application deadline 30 April 2015. Further information.

Current Courses

Click on a course below to view more information.

    • Type
    • Course Title
    • Duration
    • Location
    • MSc
    • MSc Marketing and Communication with Specialization in International Marketing (PRIMA)
    • 16 months
    • Athens, Greece

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