ISTITUTO EUROPEO DI DESIGN - IED

www.ied.edu

• BA Fashion Design
• BA Fashion Marketing and Communication
• BA Product Design
• BA Interior Design
• BA Graphic Design
• BA Transportation Design

1. BA FASHION DESIGN

Credits: 180 / 240 | Start date: october 2011 | Duration: 3/4 Years | Language: English

Available in Milano - Barcelona - Madrid

Major In Madrid:

Fashion Design
Fashion and Textile Design
Fashion Design and Creative Direction
Fashion Design and Styling
Fashion Design, Haute Couture and bespoke tailoring
Fashion Accessories Design
Fashion Design and Communication
Fashion Design and Strategy

Istituto Europeo di Design (IED) will offer a BA of Honours Fashion Design course in Milan and in Barcelona, validated by Westminster University

In Madrid this program has been recognized by the Autonomous Government of Madrid and the Spanish National Government as an official Degree in Fashion Design..

The Fashion Design course has as its objective to give the student a solid base regarding the various aspects of this field, exploring both the methods and the technical-operations side, helping to form a highly flexible specialist capable of working in various types of environments and disciplines: from the small artisanal producer, to the small-medium size company, all the way up to the largest multinationals.

Professional profiles: Fashion Designer, Textile Designer, Product Manager

Description

This is a three-year course taught in English language based on IED’s successful and advanced educational system, which continually generates highly skilled creative fashion graduates who go on to successfully establish themselves at all levels and in all fields of the fashion industry.

The students will undertake a Bachelor of Honours Degree awarded by the University of Westminster at IED, valid throughout the European Community.
In order to gain confidence in design basics, the first year programme includes theoretical studies as well as practice-based modules focused on designing.

In the second year studies go on upon the knowledge that students have acquired in the previous 2 semesters.

The third and final year is dedicated to improving work skills up to professional industry standards. Therefore, the fifth and sixth semester are dedicated to the Final Project and to preparing the students for their professional life after IED.

2. BA FASHION MARKETING AND COMMUNICATION

Credits: 180 | Start date: october 2011 | Duration: 3 Years | Language: English

Available in Milano - Roma - Barcelona

Major in Milano

Fashion Communication
Fashion Marketing

Major in Rome

Fashion Marketing

The completion of the three year IED course in Fashion Marketing and Communication is a valuable addition to one’s professional skill set and is made for those who have high personal objectives: developing creative talents must be the first step in becoming a specialist in this field, strengthening one’s project development and technical skills in order to be able to feel confident about having a complete understanding of the economic environment, to be in a position to judge its strong points, and be capable of segmenting and continually monitoring the market.

Professional profile: Fashion Buyer, Licensing Manager, Store o Retail Manager, Sales Manager, Merchandising Manager, Fashion Stylist, Fashion PR

The expert in communication must possess the characteristics of a professional who is highly familiar with the evolutionary changes and instruments used in the world of communication and their strategies, in order to understand and communicate the new fashion signals, both those of the market and of a particular style. Fashion Communication means knowing how to create and manage an integrated communication strategy, manage an ad campaign, deal with the media and relationships with those operating throughout the sector, organize events and fashion shows, but also be able to plan and implement a launch plan for a product, a designer or a brand.

The first year of the course of Fashion Marketing is devoted to the acquisition of the fundamental technical skills required, the correct methods used in project management, and building a solid base and preparation regarding the culture of fashion. The study program is concentrated on designing a fashion photography shoot: from observing the real world and deconstructing the signals, to the development of an idea and its transformation into a style, in an imaginary situation where the student is required to create an editorial project. The essential goal is assist the student in his capacity to interpret the styles, to analyze and synthesize the real world and his own ideas, translating them into a creative and coherent image, who knows how to transmit the essence of an esthetic image.

The second year is designed to go deeper into the methods, the acquired tools and the cultural aspects which will be more concretely defined: the projects (photo shoots of women, men, still life) deal with all of the various phases which are involved: research/development/realization - and which represent the building blocks of the study program. Each subject is handled according to the project: the technical and creative methodology (software, digital imaging, video creation); the cultural codes (contemporary fashion, photography, semiotics and in general learning how to interpret images). The basic objective is to form a specialist in Fashion Marketing capable of knowledgeably managing the creativity, the time and the mechanisms involved in project management, and to show a high level of skill regarding the background of different fashion styles throughout history, contemporary tendencies, critical analytical capabilities and their synthesis into new forms.

The third year is dedicated to an advanced design project in a simulated professional environment involving complex cultural elements. The elaboration of the final project leaves room for personal intuition and critical reflections on the part of the student. The thesis project for the course of Fashion Marketing favors the development of a personal style and a project which shows originality and coherence, in which the student must show his knowledge of the technical, quality and economic aspects tied to the actual production of the collection.

The course is subject to validation by University of Westminster

3. BA PRODUCT DESIGN

Credits: 180 / 240 | Start date: october 2011 | Duration: 3 / 4Years | Language: English

Available in Milano - Barcelona - Madrid

Major in Milano
Packaging Design
Furniture Design

Major in BCN
Product Design
Product for Mobility

Major in Madrid
Product Design
Urban Design
Home Design

The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The product designer is responsible for defining all components of the product which interact both physically and emotionally with the consumer, and which allow it to be used for its final intent. The course studies the development of both theoretical and practical knowledge of industrial systems, technological tools, and production processes and materials, and gives the student practical study in the relationship between industry and the market.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third / fourth year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

In Italy The course is recognized by MIUR as an Academic Diploma Level.
In Madrid this program has been recognized by the Autonomous Government of Madrid and the Spanish National Government as an official Degree in Product Design.

In Barcelona this course is in the process of being recognised by the Catalan and Spanish governments as a Degree in Product Design

4 BA INTERIOR DESIGN

Credits: 180 / 240 | Start date: october 2011 | Duration: 3/ 4 years | Language: English

Available in Milano - Roma - Barcelona

Major in Milano

Furniture Design
Light Design

The Interior Designer works on design projects in different environments: first and foremost is the domestic household area, private and collective living spaces, public spaces (airports, ports, stations), public service areas (banks, post offices, hospitals, schools, museums and exhibition spaces); places for consumers (shops, bars, hotels) and lastly open spaces (squares, courtyards, and playgrounds).

Description
Interior Design is an articulated system where design elements such as space, the lighting design, materials, color schemes and furnishings all work together.

It’s necessary that the Interior Designer takes into consideration all the elements of design according to the specific space in question, the level of living standards and sales goals, of the lighting and furnishings, sectors which are undergoing major adjustments following changes in behavioral habits and environmental considerations.

During the first year the student acquires knowledge of the tools used to perceive changes in objects and the capacity to generate a design project: the preliminary ideas are put on paper, verified using the computer and three dimensional programs, according to the model. In addition, he gains understanding of the historical context of the project, relations across different fields of art, fashion, communication, and architectural design. Regarding the technological area, the student learns about materials, both natural and artificial, and the finishing processes used, with particular attention given to the perception of the surface material.

The second year involves a deeper understanding of the instrumental issues, cultural and technical, developed during the first year. In addition, new areas of investigation and know how are introduced in order to complete and expand the student’s horizons. Students apply their knowledge and skills through the design of an industrial project, spacial systems and services, in both the private and social areas, experiencing at the project level all the areas in which a designer is required to operate.

The third / fourth year concerns delving further into cultural aspects of increasing complexity, and one becomes familiar with the latest tools for working with and communicating about the project with others. The project design portion becomes the main theme and the students learn to manage independently the development of a project. The students are pushed to become independent operators, to be able to make choices rationally and coherently, to relate their work before a committee and to assume precise responsibilities.

In Italy he course is recognized by MIUR as an Academic Diploma Level I
In Spain this course is in the process of being recognised by the Catalan and Spanish governments as a Degree in Interior Design.

5. BA GRAPHIC DESIGN

Credits: 180 / 240 | Start date: october 2011 | Duration: 3 / 4Years | Language: English

Available in Milano - Barcelona - Madrid

Major in Barcelona:
Graphic Design
Advertising
Motion Graphics and Video

Major in Madrid:
Graphic Design
Illustration and Animation
Web design
3D Animation
Advertising
Motion Graphic and Video

Major Interactive Design for Digital Platform
The course of Graphic Design aims to form a designer of visual communication. This professional role foresees the ability to create communication tools, and to create the language and images which are capable of effectively transmitting the message and the value they are striving for.

Professional Profile: Graphic Artist, Visual Communications Manager, Multimedia Designer

DESCRIPTION

The areas in which the Graphic Designer operates, range from the design of the visual identity of a company or product, to the realization of the packaging, to the creation of the graphics used in all company communication channels on line and off.

The first year of the course of Graphic Design is dedicated to the introductory aspects of the field, and specifically to acquiring the basics, with regard to the culture, the tools and the rules which distinguish and characterize a project based behavior. In particular: font types used as tools of the graphic artist, the genesis and perception of forms and colors, software specific to graphics, the elaboration of images, including the cultural knowledge which allows one to interpret and decode the language of visual communication and cinema.

The second year concentrates on the methodology and project design internships. The future Graphic Designer gains knowledge and competence in several specific professional fields, through practical experience in three areas of visual communications: the area of expressiveness, where symbols are transformed into trademarks, logos, posters; the area of rationality, where story building takes place through text, images and pages, and where each element has a precise role, and finds its place through the graphical and typographical choices made; lastly the interactive area, and the organization of information which is available to the end user.

During the third / fourth year of the course of Graphic Design, the student concentrates on advanced project design through professional real world assistant training, experiencing real life situations as required of a Graphic Designer: from the corporate image, to product communication projects, editorial graphics to interactive design and television graphics, all through an extensive cross-media experience. The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

In Italy the course is recognized by MIUR as an Academic Diploma Level I
In Spain this program has been recognized by the Autonomous Government of Madrid and the Spanish National Government as an official Degree in Graphic Design.

6. BA TRANSPORTATION DESIGN

Credits: 180 | Start date: october 2011 | Duration: 3 Years | Language: English

Available in Torino

Major in Torino

Car Design
Bike Yacht Design

After a first foundation year in Transportation Design, the course offers two different courses designed to prepare two specific kinds of professionally trained experts.

The Car Designer is a professional who handles the design aspects of a vehicle and defines the lines and the components. It’s a very complex and many-sided professional figure and his or her competence implies also a profound understanding of aspects that are, for example, the psychological and emotional mechanisms of the consumers in relation to the concept of transport or the social contexts and the culture of different target groups of reference.

DESCRIPTION

The first year is dedicated to propaedeutic activities, which constitute thefoundations of basic training, cultural references, tools and rules thatdistinguish and characterise aptitudes and attitudes towards projects.

The second year concentrates on methodology and guided projects.The student acquires awareness and competencies in specific professional fields through guided practice, the study of technical disciplines, lessons onculture, with particular attention given to the evolution of contexts, marketsand languages.

The third year is dedicated to advanced project design and to professionalrole-play simulation, tackling the design project competencies and skills ofprofessionals in various sectors. The peak moment in the last six-month module is the dissertation projectwhich is complex and highly structured. These projects are carried out inteams in collaboration with Public Bodies or Companies that collaborate with the Istituto Europeo di Design in the aim of finding original and innovative solutions.

Students are spurred to acquire operative autonomy, the capacity to make coherent and sustained choices, to establish relationships with customersand to take on specific responsibilities. This semi-professional experience

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